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| Media Studies Revision: Print-Based
Advertising |
Advert Analysis Summary
1) Main Subject(s)
o Status / appearance (age, clothing, style, hair, etc.)
o Body language (facial expression, eye contact, activity, pose,
etc.)
o Photographic coding (framing, lighting, focus, angle, effects,
etc.)
o Objects and background (motivation, indexical meanings, etc.)
o Anchorage
2) Design / Layout
o Use of colour
o Typography (type-size, type-style, font)
o Use of space
o Graphics devices
3) Persuasive Techniques
o Genre conventions
o Star / personality
o Illusions of information (‘facts’, figures, etc.)
o Figures of speech (puns, personification, alliteration, etc.)
o Expert witnesses
o Scientific jargon
o Conscience (emotional blackmail, lifestyle commitments)
o Advantageous promises (freebies, coupons, lifestyle)
o Rule of three
o A sense of belonging (identities, class, etc.)
o Promises of pleasure (connotations, etc.)
o Gaining attention (humour, shock, surprise)
4) Audiences
o Demographic profile (age, gender, class, lifestyle etc.)
Add a quick review to conclude.
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