Giving persuasive reasons

• It is vital that …
• We feel that this is an important area for improvement because ...
• Dedicated staff at the school require …
• There has been a real need for …

Linking between paragraphs

• A further idea for improvement might be …
• Likewise …
• Furthermore …
• Similarly …
• As you can see from the comments above …

Providing answers to probable questions

• Parents may well feel …
• In an ideal world …
• However …
• On the other hand …

Being polite but persuasive

• I’m sure you will agree that …
• The senior management team are only too aware of the demands on parental pockets.
• We all have the best interests of our children at heart …
• Please consider giving a small amount …

Making it personal

• As parents, we all want the best education possible for our youngsters.
• Your donation will make a real difference to …
• Your own children will be direct beneficiaries of …
• On behalf of the school, I thank you for ……